Crossroads Cultural District Committee Beautifies Downtown Greenfield Through Banner Project

GREENFIELD - The Crossroads Cultural District Committee is spotlighting downtown’s vibrancy through 72 banners that are being placed on light posts throughout the district. The banners represent arts-driven businesses, cultural assets to the district and original creations from nearly 20 local artists who responded to a call-for-artists.

The committee initiated the project after receiving a $15,000 grant from the Mass Cultural Council. They then collaborated with the Community and Economic Development Department and Crossroads Cultural Council member Christy Moore, who also represents Greenfield Recreation as the department’s director, to strategize how the banners would be executed.

After a Request for Proposal process, GVH Studio, Inc from Bennington, Vermont was selected to produce and install the banners.

“We are really excited to be able to brand the cultural district, and we look forward to people coming downtown to see the banners and discover new things at the same time,” said Crossroads Cultural District Committee Chair Caitlin von Schmidt.

The list of cultural assets highlighted by the banners include the following:

10 Forward, Artspace Community Arts Center, Coop Concerts, Chance Dance Studio, Energy Park, Fiske Avenue Pocket Park, Federal Street Books, Goose Devine Energy, the Greenfield Center for Arts and Industry (includes the Greenfield Gallery, The Hive Marketplace, and Studio Seven), Greenfield Community Television, Greenfield Garden Cinema, the Greenfield Public Library, Greenfield Records, the Greenfield Skate Park, Hawks and Reed Performing Arts Center, the Historical Society of Greenfield, Imaginary Bookshop, the Lava Center, The Literacy Project, Looky Here, Madhouse Multi-Arts, Pushkin Gallery, Taproot Threads, TEOLOS Gallery and World Eye Bookshop.

The banners can be found on Bank Row, Chapman Street, Court Square, Davis Street, Federal Street, Main Street, Miles Street and Olive Street.